Eurovet’s Curvexpo New York Mode Lingerie and Swim trade show took place at the Javits Center from February 26-28, 2018. Exhibitors featured Fall/Winter 2018-2019 collections to buyers, industry partners, and known industry leaders in all Intimate Apparel and Swimwear categories. Most North American lingerie boutiques (57%) reported improvements in sales in 2017. In order to keep this trend going, businesses should recognize the preferences of a generation that will make up 50% of the working force by 2020: Millennials.
Millennials, known as the “wireless generation,” currently comprise 30% of the global population at 2.5 billion. Millennial mothers have some of the highest purchasing power in history. They tend to be eco-conscious and drawn to brands with sustainable practices and embrace the developments of digital technology. This generation has shown a preference for “barely there” styles like wireless bras and soft bralettes — a trend that is here to stay. Comfort is expected and many reject artificial padding or “enhancements.”