Retail Tsunami: What’s Next is the keynote presentation by Robin Lewis at The Underfashion Club’s upcoming event at the Harvard Club in NYC on March 28th.

Almost everyone in fashion retail religiously reads the Robin Report, distributed directly to Top Management in Retail and also by The Huffington Post. read more

The UNDERFASHION CLUB held its most recent program event, “The Sexy Side of 3D Imaging” with Lectra on September 13, 2016 at the Cutting Room. Lectra’s fashion industry expert and director of business development, Luis Velazquez, discussed how 3D technology will impact the future of the fashion industry. This world renowned company is an industry-leader that’s been training today’s fashion students with cutting edge technology.  Lectra has also collaborated with lingerie brands and schools in Paris to award student designers with internships for the technical and aesthetic excellence of their work. As a company, they aim to move the industry forward and help push the next generation of fashion leaders.

Designing lingerie is an intricate art, involving up to 50 components that require such careful precision that many prototypes must be created in order to achieve the right fit. This delicate and demanding process can take a lot of time, and the cost can be difficult to balance, especially in the intimate apparel industry. 3D technology can cut time from the development cycle, helping designers create better products faster. read more

Thanks to everyone who joined the Underfashion Club for “Sketch Night” on April 13th, 2016 with Bil Donovan, the artist-in-residence for Christian Dior Beauty! We hope you enjoyed experiencing figure drawing with a practiced professional in the industry.

Bil gave a comprehensive breakdown of how to create stylistic figure drawings with simple, deliberate brush strokes. He urged artists to simplify each figure and pose into straight and curved lines with a series of exercises. Beginning with contour drawings and slowly introduced additional details, participants transformed these complex images into defined pieces of art. Lingerie models Pearl and Dhana were fantastic references, holding a variety of poses for practicing artistic techniques. read more

Would you like to sketch beautiful fashion figures from live lingerie models while networking with others from the industry?

Join the Underfashion Club for “Sketch Night“ with acclaimed illustrator Bil Donovan who will help guide us through the art of fashion illustration! read more

It was a pleasure to have David Wolfe, Creative Director of the Doneger Group and his daughter, LIM Professor of Fashion History Amanda Hallay share their knowledge of fashion with the Underfashion Club in Shaping the Century at The Cutting Room on Tuesday, September 29th 2015. This father-daughter act was a dynamic tête-à-tête on fashion trends and the impact that seismic social changes have had on the cultural landscape.

Amanda Hallay shared trends from the past 100 years and David Wolfe shared predictions for the future 100 years of fashion. Amanda began the presentation by stating that the 20th and 21st centuries have been a story of silhouettes — that the industry behind intimate apparel and lingerie is what truly created fashion. read more

It should be fairly obvious by now, that this site is about excellence in product. And for all intents and purposes, the focus is clearly on Lingerie. But once and awhile, a critical threshold emerges and the subject matter needs to change. I am not deserting the world of Lingerie, just re-channeling my merchandising perspective from emphasis on garment to emphasis on a different kind of industry product, the Underfashion Club; the premiere Intimate Apparel business organization of which I am a member.

It is their upcoming event on September 29th featuring industry icon, David Wolfe, Creative Director of the Doneger Group and LIM Professor of Fashion History, Amanda Hallay that has caught my attention. Entitled Shaping the Century, this father-daughter act promises to be a dynamic tête-à-tête on fashion trends and the impact that seismic social changes are having on the cultural landscape. read more

It was a pleasure to have Miki Agrawal, best-selling author and serial social entrepreneur, join the Underfashion Club to share her experience with turning passion into a career. We met on August 19th, 2015 at Space530 in Manhattan to hear her speak. Miki Agrawal is the co-founder and CEO of Thinx, which patents no leak and stain resistant, antimicrobial, moisture wicking, absorbent underwear. To Miki, leading a purposeful career is playing your part to solve problems in the world that you are passionate about!

If you have many ideas but are unsure of where to begin or what to create, Miki suggests asking yourself 3 questions in order to crystallize what you’re doing: read more

The Underfashion Club hosted Bra-Volution to give club members and friends a chance to walk back in time and witness the evolution of lingerie and sleepwear, from top to bottom! It was held at the Pergola Restaurant in NYC on June 23rd, 2015. Garments were pinned to boards throughout the venue to illustrate key trends for each decade from the 1950’s up until today with an amazing collection of beautiful garments, generously donated by friends in the intimate apparel industry! Our journey through time begins with the oldest piece on display, a Triumph bra from 1914. read more

The Underfashion Club had the pleasure of illustrating live lingerie models with guidance from the acclaimed fashion illustrator Bil Donovan during our latest event, “Illustration & Libation”! It was held on May 14th, 2015 at the Society of Illustrators in Manhattan, a gorgeous environment that’s brimming with art and dedicated to nurturing the creativity of illustrators. All attendees enjoyed a delicious dinner and drinks while networking!

Sketchbooks and felt-tip markers were provided for anyone who was willing to nurture their artistic abilities and learn a bit about fashion illustration from our talented guest. read more

The Underfashion Club members and friends gathered on April 21st, 2015 at The Cutting Room in Manhattan to receive an invaluable update on sourcing in the intimate apparel industry.

The speakers, from different sides of the sourcing experience, were Bob Dzielak (Commercial Director Apparel N & S America of INVISTA), Edward Hertzman (Publisher of The Sourcing Journal), Margaret Clougher (Vice President of Production/Technical Design of Aerie, American Eagle), and moderator Guido Campello (CEO of Cosabella). After networking over cocktails and delicious appetizers, we all took seats before our guests for the start of the seminar. read more