The UNDERFASHION CLUB held its most recent program event, “The Sexy Side of 3D Imaging” with Lectra on September 13, 2016 at the Cutting Room. Lectra’s fashion industry expert and director of business development, Luis Velazquez, discussed how 3D technology will impact the future of the fashion industry. This world renowned company is an industry-leader that’s been training today’s fashion students with cutting edge technology. Lectra has also collaborated with lingerie brands and schools in Paris to award student designers with internships for the technical and aesthetic excellence of their work. As a company, they aim to move the industry forward and help push the next generation of fashion leaders.
Designing lingerie is an intricate art, involving up to 50 components that require such careful precision that many prototypes must be created in order to achieve the right fit. This delicate and demanding process can take a lot of time, and the cost can be difficult to balance, especially in the intimate apparel industry. 3D technology can cut time from the development cycle, helping designers create better products faster.
3D technology allows us to print garments, put them together in a virtual space, and even present them a virtual fitting room. On average, it takes 3-4 weeks to make a sample with 1 fit session. 3D makes completing this process possible in half the time, giving designers more time to get creative and test out new ideas that can be visualized immediately.
This new technology will change the nature of market exchanges. Brands can now prepare 3D showrooms and virtual displays of stores to give clients a feel of the entire experience of owning a product. With product catalogs loaded as 3D data, several colorways can be displayed in a virtual showroom without the need to have a photo shoot or even make the garment itself. With such a detailed display, it would be easy to see where things might fit tightly, opening the doors for customized fit without the cost of manual fit cycles.
It is important to incorporate 3D technology into your business strategy within the next few years, otherwise you’ll fall behind! Help build the future and push our industry to be better! Students today are excited and ready to push the envelope. Work with them and you’ll be surprised what they come up with.
The Manus x Machina exhibit was on display at the Metropolitan Museum of Art in Manhattan from May 5th – September 5th, 2016. It explored the changes in fashion design from the early 20th century to present day, focusing on the relationship between hand-made garments and those made by machines. The distinction between haute couture, garments that are designed to fit a singular model, and prêt-à-porter, garments that are mass-produced to fit a variety of body types, has faded from the traditional manmade vs. machine-made definition as technological developments thrive. Rather than presenting the practices as a dichotomy between man vs. machine, Manus x Machina celebrates how the collaboration of techniques has been advancing the future of fashion.
The traditional haute couture garments on display shared a glimpse into the cultural divide of manmade and machine-made garments from the early 20th century. During a time of fiscal turmoil, machines were known to be used for the mass-production of affordable clothing that was accessible to all classes. Only the high class could afford to commission haute couture garments, made to their unique measurements. It was a great luxury to have your garments carefully sewn together by the hands of a renowned designer, made to serve you best as an individual.
Many of the garments on display from the mid to late 20th century showed an appreciation for machine-like structures, beginning to blur the lines of man vs. machine. Futuristic fashions and 3D-inspired designs embraced the contributions of technology to the growth and development of the fashion industry, as well as expressing a fascination with the recent rise of a digitized lifestyle. Machine involvement in fashion production has become accepted as a standard that allows for more efficient and precise construction methods. It also provided artists with new mediums to express otherworldly ideas.
Present day designs unveiled a fresh, new method of production — 3D printing. This innovative technology allows designers to create the most intricate pieces to date in an entirely hands-free environment. With precision that’s down to fractions of the millimeter, the 3D printer gives fashion designers the ability to bring to life incredible designs that are more exact in their measurements than the hand could ever achieve. With such powerful and advanced technology within reach, we can only imagine what this will mean for the future of the fashion industry.