The Underfashion Club is thrilled to be able to let you review this sold out event.  For those who couldn’t make it or for those who want to see it again.  You get to hear from successful professionals who are involved in eCommerce, Mobile Commerce, Social Media and the effects on today’s shopper and the shopping experience.  Take a look!

There are unique perks and problems that come with being busty. Paige has created a fast-growing webcomic on the topic that’s a fun read for anyone called Busty Girl Comics!
http://bustygirlcomics.com/

If you’re interested in knowing more about the woman behind the wit, read The Lingerie Addict‘s interview with Paige!
http://thelingerieaddict.com/2012/04/busty-girl-comics-interview-paige.html

Be mindful of the design and material of your lingerie when washing and caring for it. Some are sturdy enough to withstand a gentle cycle in the washing machine. Others should be hand washed only, especially it’s a good quality bra!

Here are some tips to help make your lingerie last.
 Click here

Do you find yourself needing bras of different sizes depending on the style, material, or brand? The variety of bra sizes among brands makes finding the perfect fit feel like a guessing game. Lucky Magazine investigates this by observing 5 bras from different brands, measuring them at identically marked sizes and comparing results.

See the results here: http://www.luckymag.com/blogs/luckyrightnow/2012/03/sizing-up-your-5-favorite-lingerie-brands#slide=1 

Women are left very disappointed when they find a lovely piece of lingerie, but soon learn that the retailer doesn’t carry their size. What’s even more disappointing is that for most of these women, this isn’t a rare experience for them by any means.
Lingerie retailers usually carry sizes only within a certain range, making it necessary women of different sizes to resort to specialty stores for their intimate apparel.
Why is it that lingerie retailers don’t carry a wider variety of sizes? Catherine from Kiss Me Deadly has done a lot of research and pondering on the subject and has shared her theory with The Lingerie Addict. Read it here.

If you want to maintain the shape and lifetime of your bras, it’s essential that you care for them correctly! When storing your bras, be sure to keep the cups facing upright and to stack them one on top of the other. Never invert the cups and be sure to keep them wrinkle-free.
Follow The Wife has bra storage tips on her blog.
Read it here: http://followthewife.blogspot.com/2012/03/proper-bra-storage.html

Having large breasts causes back pain for many women, even after a proper bra fitting. This blog on Venusian Glow has bra tips that’ll help ease back pain caused by heavy breasts and/or bad posture caused by them. More hooks, a tighter band, and wearing a soft, lightly supportive bra to sleep are all ideas that can help.

read more

With so many women wearing the wrong bra size, it’s no wonder why there are so many questions regarding fit floating around. For the most common bra problems among women, Linda The Bra Lady has the reasons and answers to help you find your correct size! Check out her Bra Problem Guide.

Read it here: http://www.lindasonline.com/bra-problem-guide.html

The photos are videos of the Femmy Gala 2012 are in!

Check out the designs and winners of the Student Design Contest of the year: read more

The Femmy Gala 2012 with our special host, Carson Kressley, was a blast! The honorees of the year were Century 21 Department Stores, Fruit of the loom, Top Form Brassiere Mfg. Co. Ltd, Penn Asia Co. Ltd, and Victor Vega for their innovation and dedication to our industry! Speaking of innovation and dedication, check out the gorgeous designs of this years Student Design Contest. They’re all so beautiful, it’s difficult to pick a favorite!

From left to right, here are the contesters and their designs.

=&0=& 1. Claudia Mesiti’s “Linear Opulence” 2. Nina Trimble’s “Deco Diamonds” 3. Lauren Haron’s “Sheer Radiance” 4. Amy Gianforcaro’s “Diamond Cut” 5. Yecca Zeng’s “All the Right Angles” 6. Nicole Ward’s “Pure Abstraction” For more coverage on the event, see the article on The Wall Street Journal that highlights some of what went on!

“Nestled in the comforting bosom of awards season, somewhere between the SAG Awards and the International 3D Society Awards, was this year’s Femmy Gala.The Femmys is the “premiere event” of the Intimate Apparel field, as well as a fund-raiser for the Underfashion Club, which supports and encourages new talent in the field through scholarships, awards, internships and the like. In our newly set life-long quest to infiltrate the Oscars of every industry, the Femmys suddenly found itself at the very top of our list.” read more