On Wednesday, March 14, 2018, The Underfashion Club hosted an open discussion at the Harvard Club in New York City with Sidney Morgan-Petro, Senior Retail Editor at the London-based trend forecasting company, WGSN. Morgan-Petro led an exploration of the turmoil in retail stores. Explaining how retailers in the U.S. are dealing with all the dynamic changes in the purchasing patterns of consumers.
Eurovet’s Curvexpo New York Mode Lingerie and Swim trade show took place at the Javits Center from February 26-28, 2018. Exhibitors featured Fall/Winter 2018-2019 collections to buyers, industry partners, and known industry leaders in all Intimate Apparel and Swimwear categories. Most North American lingerie boutiques (57%) reported improvements in sales in 2017. In order to keep this trend going, businesses should recognize the preferences of a generation that will make up 50% of the working force by 2020: Millennials.
Spring and Summer are just a few short months away, bringing fresh lingerie collections! Get ready for an especially innovative and complex approach to fashion in the near future, reflecting a new generation of lucid and modern women. In the warmer seasons, lingerie is a must as it peeks from beneath outerwear as a statement. There will be more variety in color and patterns to complement the diverse range of styles on the market.
Thanks to all who joined us for The Underfashion Club’s 2017 Holiday Party! We thoroughly enjoyed partying with you, taking photobooth pictures together, conversing with industry friends – old and new, and being serenaded with songs of the holiday season. The delicious hors d’oeuvres, and sumptuous dinner and dessert stations were outstanding. Special thanks to all those who spread the holiday cheer by contributing so many beautifully wrapped gifts to our annual gift drive for the children of Women In Need (WIN.) You’ve helped make this holiday season a brighter one for everyone!
On October 10th, 2017, The Underfashion Club had the pleasure of hosting Don Unser, Group President of Retail with NPD, at the Harvard Club of New York for a discussion on “Trends in the US Retail Landscape.” The NPD Group is among the top 25 market research companies, providing marketing information and advisory services to companies. After an hour of cocktails and networking, attendees took their seats to learn about the modern retail climate in the United States.
On September 26, 2017, Underfashion Club members gathered at the Fashion Group International in New York City for the presentation of “Success, Tailor Made For You.”
We’d like to extend a warm welcome to the new club members who joined during that evening’s event!
The Intimate Apparel industry has fully embraced bralettes ever since their introduction and meteoric rise in popularity during the Spring of 2016 – and for a number of reasons, this trend is likely here to stay.
Eurovet’s Curvexpo New York trade show gave a platform for over 350 exhibiting intimate apparel and swimwear brands to share their Spring/Summer 2018 collections with thousands of buyers and visitors at the Jacob Javits Center in August 2017. We scouted the show floor for the most salient trends of the season.
We’re very excited to welcome the Underfashion Club’s newest board members! To get familiar, we’ve asked each member to answer two questions regarding their goals for the future with the Underfashion Club.