Brand Expansion ~ Eurovet & Invista™
On September 30, I attended a Special “test” event hosted in partnership by Eurovet and INVISTA™. It was a first ever fabric exposition in NYC of the Interfiliѐre show presented internationally and covering trends for Fall/ Winter 2014. I have to admit, I was a bit iffy about attending. Perhaps I am somewhat inured to that so often seems like marketing hype, but I was in for a very pleasant surprise. The event was terrific; informative, in a great venue, and delicious food as well as an open bar. I can not wait for the next one!