Monthly Archives: August 2015

Finding Your Purposeful Career with Miki Agrawal

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It was a pleasure to have Miki Agrawal, best-selling author and serial social entrepreneur, join the Underfashion Club to share her experience with turning passion into a career. We met on August 19th, 2015 at Space530 in Manhattan to hear her speak. Miki Agrawal is the co-founder and CEO of Thinx, which patents no leak and stain resistant, antimicrobial, moisture wicking, absorbent underwear. To Miki, leading a purposeful career is playing your part to solve problems in the world that you are passionate about!

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If you have many ideas but are unsure of where to begin or what to create, Miki suggests asking yourself 3 questions in order to crystallize what you’re doing:

  1. What sucks in my world?
  2. Does it suck for a lot of people?
  3. Can I be passionate about this issue, cause, or community for a really long time?

For Miki, having to throw away good underwear because of period stains sucked. When touring in Johannesburg, South Africa, she met a 12 year old girl on the street and asked why she wasn’t in school, to which she replied, “It’s my week of shame. I stay home when I’m on my period.”

The “girl effect” shows that, given 100 dollars, a woman will reinvest 90 into the community and her family while a man will reinvest 20-45. Given the girl effect and the lack of access to hygiene products for millions of school girls, communities suffer billions of dollars in lost income potential but nobody talks about it because it’s taboo.

This inspired Miki to develop absorbent underwear to support women at home while funding reusable pads for school-age girls in Rwanda, Nepal, India and elsewhere, which has enabled 30,000+ students to return to school to date.

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What should you know before starting a new business? First, take a good look at who the most influential people are in your life because “You are as good as the average of the 5 closest friends you keep.” Your friends should inspire and support you, not just dote on you! When you need support, lead with, “How can I help you?” rather than “How can you help me?” to build strong mutually beneficial relationships.

An important concept for entrepreneurship is “Purpose builds motivation.” Consumers feel more motivated to support brands with a mission to give back, and thus it is important for businesses to think about business through a social lens.

When running digital businesses, own your entire margin, control your own story, and leverage social media and search engine optimization to increase brand awareness. It’s now easier than ever to locate and communicate with your target audience through the use of digital tools.

 

See Miki Agrawal’s interview with the Underfashion Club on YouTube!

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See who was there with our photo album on Facebook! http://on.fb.me/1EZks6q

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Congratulations to George Cherundolo for winning the raffle for the hour with Miki!

If you attended, we hope you were inspired. We’re looking forward to seeing many of you again for the club’s next event. Until then!

CurveNY: August 2015

CurveNY August 2015

The semi-annual CurveExpo trade show in New York took place on August 2-4 at the Javits Center in Manhattan. Over 300 exhibitors shared their Spring/Summer 2016 lingerie and swimwear collections with thousands of retailers, boutiques, and e-commerce sites. Intimate apparel sales over the past year have been reported as over $10.9 billion.

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Many brands are now providing more comfort and coverage in their loungewear and lingerie alike. This trend is reflected in statistics from over the past year, showing that there’s been a 7% decline in thong sales and a 17% increase in full-coverage underwear sales. New technology is manufacturing softer and stronger textiles, making intimate apparel even more comfortable and functional than ever before. 

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A growing trend in diversity continues to impact our industry. More shades of “nude” are being represented through a variety of dye hues. Garments tailored to fuller figures and maternity bodies had an especially strong presence this year. It seems that the #diversityinlingerie movement has been making a real impact in the industry.

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Vivica A. Fox, the hostess of our most successful 2015 Femmy Awards Gala, has joined the growing group of celebrities to have released their very own lingerie collections! We were excited to see it being displayed for the very first time at CurveNY. The deep, warm holiday colors and curve-flattering cuts were simply gorgeous.

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CurveNY was an absolute delight. It’s been growing in popularity each year — a trend we expect will continue well into the future. The industry has been seeing many exciting new innovations with each season!

Did you attend CurveNY? If so, what caught your eye?