Frances Cole Jones believes that every encounter provides you with an opportunity to positively influence colleagues, employers, even competitors. She joined the Underfashion Club on November 12th, 2014 to share “10 Things You Can Do Today To WOW Tomorrow” at Space 530 in Manhattan. All attendees received a copy of Ms. Jones’ latest book, “How to Wow.” We are pleased to welcome thirteen new members for this event, one of which won the raffle for an hour with Frances herself!
Frances is a top 5 speaker in communication, a body language expert for The Insider, a business etiquette expert for Demand Media’s eHow video series, a job interview expert for About.com, and appears frequently on ABC and Fox News. She’s also the President of Cole Media Management, a media training company focused on cultivating clients’ inherent strengths to develop more powerful communication skills. Frances Cole Jones is the author of “How to Wow: Proven Strategies for Selling Your (Brilliant) Self in any Situation” and “The Wow Factor: The 33 Things You Must (and Must Not) Do to Guarantee Your Edge in Today’s Business World”. She also has an app for the iPhone and iPad called “Interview Wow”.
Frances Cole Jones spoke about how to present your best self in any situation with the power of communication. Whether you’re at home, at work, or going on a blind date, there are 3 components to your message: verbal, vocal, and visual. People only remember 7% of the words you say, but the tonal quality behind those words accounts for 38% of your message’s impact. The other 55% is communicated through what your body does while you’re speaking. Actions really do speak louder than words.
As a little experiment, Frances asked us to put a hand on our abdomen and speak to a neighbor in the audience. If your hand moves while you’re speaking, it’s a sign that you use your diaphragm to vocalize words. An engaged diaphragm creates a clearer tone, and tonality is everything when conveying a message. What your body does while speaking also reveals sensory preferences. When speaking, kinesthetic people touch, visual people look up, and auditory people look side-to-side.
Body language makes a profound impact on your listeners. People trust speakers more when their hands are visible. The more open you appear, the more trustworthy you seem. Physically, we like people better when they are on the right. When people are entering a room, we prefer to watch them walk in from the left because it matches the way we read. In television and magazines, we also prefer to watch people who appear on the left.
The art of persuasion, however, relies heavily on the use of words. The most persuasive word in the English language is “you.” Putting a message in the context of “you” engages the listener’s perspective, influencing a favorable response. The word that increases the possibility of cooperation from 60% to 94% is “because.” Giving a reason behind any request makes the listener much more likely to sympathize. In any situation, connect your goal to what your listener wants in order to make it a shared success. To hold attention, stories must be kept concise and the point must be made immediately apparent. Listeners are interested in knowing how it will make their own life better.
Frances Cole Jones connects her knowledge to the Underfashion Club in our interview with her by describing how to best present intimate apparel to a potential customer.
Got your photo taken that night? Our album of the event is on Facebook!