Femmy 2022: Industry Science Award – The NPD Group

The 2022 Femmy Award honoree for “Industry Science” is The NPD Group! Founded in 1966, NPD works with over 2,000 of the world’s top brands and retailers to discover and analyze what’s selling, who’s buying, and why.

This global market research organization helps measure current performance, predict future performance, improve marketing and product development, and identify business and consumer trends and market opportunities.

Their invaluable research and expert insight into intimate apparel trends and retail mechanism has been key to the growth and sustainability of our industry.