CurveNY: August 2015

The semi-annual CurveExpo trade show in New York took place on August 2-4 at the Javits Center in Manhattan. Over 300 exhibitors shared their Spring/Summer 2016 lingerie and swimwear collections with thousands of retailers, boutiques, and e-commerce sites. Intimate apparel sales over the past year have been reported as over $10.9 billion.

Many brands are now providing more comfort and coverage in their loungewear and lingerie alike. This trend is reflected in statistics from over the past year, showing that there’s been a 7% decline in thong sales and a 17% increase in full-coverage underwear sales. New technology is manufacturing softer and stronger textiles, making intimate apparel even more comfortable and functional than ever before. 

A growing trend in diversity continues to impact our industry. More shades of “nude” are being represented through a variety of dye hues. Garments tailored to fuller figures and maternity bodies had an especially strong presence this year. It seems that the #diversityinlingerie movement has been making a real impact in the industry.

Vivica A. Fox, the hostess of our most successful 2015 Femmy Awards Gala, has joined the growing group of celebrities to have released their very own lingerie collections! We were excited to see it being displayed for the very first time at CurveNY. The deep, warm holiday colors and curve-flattering cuts were simply gorgeous.

CurveNY was an absolute delight. It’s been growing in popularity each year — a trend we expect will continue well into the future. The industry has been seeing many exciting new innovations with each season!

Did you attend CurveNY? If so, what caught your eye?