If you want to maintain the shape and lifetime of your bras, it’s essential that you care for them correctly! When storing your bras, be sure to keep the cups facing upright and to stack them one on top of the other. Never invert the cups and be sure to keep them wrinkle-free.
Follow The Wife has bra storage tips on her blog.
Read it here: http://followthewife.blogspot.com/2012/03/proper-bra-storage.html

Having large breasts causes back pain for many women, even after a proper bra fitting. This blog on Venusian Glow has bra tips that’ll help ease back pain caused by heavy breasts and/or bad posture caused by them. More hooks, a tighter band, and wearing a soft, lightly supportive bra to sleep are all ideas that can help.

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With so many women wearing the wrong bra size, it’s no wonder why there are so many questions regarding fit floating around. For the most common bra problems among women, Linda The Bra Lady has the reasons and answers to help you find your correct size! Check out her Bra Problem Guide.

Read it here: http://www.lindasonline.com/bra-problem-guide.html

The photos are videos of the Femmy Gala 2012 are in!

Check out the designs and winners of the Student Design Contest of the year: read more

The Femmy Gala 2012 with our special host, Carson Kressley, was a blast! The honorees of the year were Century 21 Department Stores, Fruit of the loom, Top Form Brassiere Mfg. Co. Ltd, Penn Asia Co. Ltd, and Victor Vega for their innovation and dedication to our industry! Speaking of innovation and dedication, check out the gorgeous designs of this years Student Design Contest. They’re all so beautiful, it’s difficult to pick a favorite!

From left to right, here are the contesters and their designs.

=&0=& 1. Claudia Mesiti’s “Linear Opulence” 2. Nina Trimble’s “Deco Diamonds” 3. Lauren Haron’s “Sheer Radiance” 4. Amy Gianforcaro’s “Diamond Cut” 5. Yecca Zeng’s “All the Right Angles” 6. Nicole Ward’s “Pure Abstraction” For more coverage on the event, see the article on The Wall Street Journal that highlights some of what went on!

“Nestled in the comforting bosom of awards season, somewhere between the SAG Awards and the International 3D Society Awards, was this year’s Femmy Gala.The Femmys is the “premiere event” of the Intimate Apparel field, as well as a fund-raiser for the Underfashion Club, which supports and encourages new talent in the field through scholarships, awards, internships and the like. In our newly set life-long quest to infiltrate the Oscars of every industry, the Femmys suddenly found itself at the very top of our list.” read more

It’s day one of the Mercedes-Benz Fashion Week in New York City! The trends for the season are coming into light as models begin flooding the runways this week, showing off designers’ hot new styles. Check out the Trend Report on Elle.com for expansive galleries of what’s going on in the fashion world this season Here!

http://www.elle.com/Fashion/Trend-Reports/Fashion-Week-Fall-2011-Trend-Report

The Underfashion Club hosted a panel discussion of Social Media. Moderated by Ellen Lewis from Lingerie Briefs, the discussion covered Facebook, YouTube, Twitter, LInked In, and Blogs. The panel consisted of: Guido Campello, VP of Branding & Innovation, Cosebella; Dan Sackrowitz, VP Marketing, Bare Necessities; and Aaron Mandlebaum, Web Marketing Manage, Big M (Mandee’s).

Frances Cole Jones teaches how to make a powerful impression and grasp the attention of your business audience through the discussion of her book, “The WOW Factor”.

10 Things You Can Do Today to WOW Tomorrow! (A member’s only event)
Wednesday, March 30
5:30 to 7:30 PM
8 West 40 Street, 7th Floor, NYC

Frances Cole Jones believes that every encounter provides you with an opportunity to positively influence colleagues, employers, even competitors. read more