The Intimate Apparel industry has fully embraced bralettes ever since their introduction and meteoric rise in popularity during the Spring of 2016 – and for a number of reasons, this trend is likely here to stay.

As the athleisure trend gained traction, consumers became increasingly interested in apparel that is stylish, supportive, comfortable and versatile. Bralettes fill that demand and have risen as intimate apparel’s embodiment of leisurely fashion. From bedroom selfies to red-carpet outings, celebrities and fashionistas are being spotted wearing bralettes as standalone statement pieces that communicate ease, confidence, and cutting-edge style. read more