Monthly Archives: September 2017

The Relevancy of Bralettes

Bralettes watercolor illustration by Rebellious yet Romantic

The Intimate Apparel industry has fully embraced bralettes ever since their introduction and meteoric rise in popularity during the Spring of 2016 – and for a number of reasons, this trend is likely here to stay.

Kendall Jenner at Coachella music festival 2016

As the athleisure trend gained traction, consumers became increasingly interested in apparel that is stylish, supportive, comfortable and versatile. Bralettes fill that demand and have risen as intimate apparel’s embodiment of leisurely fashion. From bedroom selfies to red-carpet outings, celebrities and fashionistas are being spotted wearing bralettes as standalone statement pieces that communicate ease, confidence, and cutting-edge style.

The practicality and comfort of bralettes give women the freedom required to chase their goals. Women today are busier than ever tending to professional obligations without compromising their personal interests and social endeavors. With today’s active, fast-paced lifestyle, the very last thing a modern woman wants is to waste time thinking about or fussing with restrictive, painful, or uncomfortable undergarments. The comfort of bralettes means that she won’t be distracted from what matters most – living her authentic life!

Lastly, the social implications in feminism and personal confidence are reflected in the  rise of bralettes. These garments provide women with a more natural form of support and comfort, rather than shaping the female body to what she “should” look like to fit someone else’s narrow standard of beauty.

Getty Images

The progressive wireless trend is here to stay, requiring technological advancements to produce garments that are more functional and accessible to meet the growing global demand. Currently, bralettes work best for smaller busts and lower impact activities. The intimate apparel industry has an opportunity to optimize and create new construction methods that provide more support and greater comfort. The textile industry will soon produce the ideal materials that supplement that support, feel soft against the skin, and afford the breathability and flexibility needed to be truly versatile. As technology advances, compromises between beauty and functionality are minimized – and women everywhere can be on the receiving end of those benefits.