Monthly Archives: April 2017

Underfashion Club, Inc. Purchases Intimate Apparel Dress Forms for Parsons School of Design Lingerie Class

Over the last year, the SAIG (Scholarships, Awards, Internships and Grants) committee has worked endlessly to expand the reach of the Underfashion Club, becoming integrated with more colleges and high schools that support the Intimate Apparel Industry.

Parsons School of Design is the latest school to develop an Intimate Apparel Course and, in the Fall of 2015, the SAIG committee reached out to begin to foster a relationship with Parsons educators and students. The committee met with Julia Poteat, Assistant Professor of Fashion Design at Parsons School of Design to discuss the needs and opportunities of the new program. It was brought to their attention that students were losing valuable class time, as they had to share dress forms with other students in the class. Intimate apparel dress forms differ from other industry dress forms as they have a more defined and projected chest, necessary for draping and fitting bras.

Recognizing the need and wanting to assist the students’ learning and future development of the program, members of the SAIG committee consulted with the leading dress form manufacturers. A decision was made to purchase 14 AlvaForms for the growing class, guaranteeing that each student would have a personal form with which to work. Alvanon, manufacturer of the AlvaForm has grown to be an industry leader in dress forms, which are exceptional due to their plush “fleshy” exterior that resembles a human body. The Underfashion Club provided the funding that enabled Parsons to purchase the 36B/Medium AlvaForms at a significant educational discount, a win-win for all involved.

Professor Poteat couldn’t be more appreciative. “These forms will make a tremendous difference in allowing the students to drape well-fitting garments in the Fashion Techniques Lingerie class. Thank you again, we are very grateful.  I’m looking forward to our continued partnership in the Intimate Apparel Field.”

The Underfashion Club and SAIG committee hope to continue to cultivate this relationship striving to pursue their mission of “Education today for a better industry tomorrow.” They consistently find new ways to positively impact the growth of our beloved industry. Thank you to our wonderful volunteers on the SAIG committee, and our active members who help to push us forward.

 

The 2017 Spring/Summer Pantone Color Palette is here!

According to the Executive Director of the Pantone Color Institute, Leatrice Eiseman, the hues in the spring/summer 2017 palette are reminiscent of colors that surround us in nature.

“Reminiscent of the hues that surround us in nature, our Spring 2017 Fashion Color Report evokes a spectrum of emotion and feeling. From the warmth of sunny days with PANTONE 13-0755 Primrose Yellow to the invigorating feeling of breathing fresh mountain air with PANTONE 18-0107 Kale and the desire to escape to pristine waters with PANTONE 14-4620 Island Paradise, designers applied color in playful, yet thoughtful and precise combinations to fully capture the promises, hope and transformation that we yearn for each Spring.”

The top colors for Spring 2017 fashion are:

PANTONE 17-4123 Niagara

Comfortable and dependable, Niagara leads the PANTONE Fashion Color Report as the most prevalent color for spring 2017. Niagara is a classic denim-like blue that speaks to our desire for ease and relaxation.

PANTONE 13-0755 Primrose Yellow

By contrast, Primrose Yellow sparkles with heat and vitality. Inviting us into its instant warmth, this joyful yellow shade takes us to a destination marked by enthusiasm, good cheer and sunny days.

PANTONE 19-4045 Lapis Blue

Conveying even more energy is Lapis Blue. Strong and confident, this intense blue shade is imbued with an inner radiance.

PANTONE 17-1462 Flame

A red-based orange, Flame, is gregarious and fun loving. Flamboyant and vivacious, this wonderfully theatrical shade adds fiery heat to the spring 2017 palette.

PANTONE 14-4620 Island Paradise

Island Paradise is a refreshing aqua that calls to mind a change of scenery. A cool blue green shade that speaks to our dream of the great escape, Island Paradise is emblematic of tropical settings and our desire to unwind.

PANTONE 13-1404 Pale Dogwood

Continuing the tranquil mood, Pale Dogwood is a quiet and peaceful pink shade that engenders an aura of innocence and purity. The unobtrusive Pale Dogwood is a subtle pink whose soft touch infuses a healthy glow.

PANTONE 15-0343 Greenery

Bringing forth a refreshing take, Greenery is a tangy yellow-green that speaks to our need to explore, experiment and reinvent. Illustrative of flourishing foliage, the fertile attributes of Greenery signals one to take a deep breath, oxygenate and reinvigorate.

PANTONE 17-2034 Pink Yarrow

Tropical and festive, Pink Yarrow is a whimsical, unignorable hue that tempts and tantalizes. Bold, attention getting and tempestuous, the lively Pink Yarrow is a captivating and stimulating color that lifts spirits and gets the adrenaline going.

PANTONE 18-0107 Kale

Evocative of the great outdoors and a healthy lifestyle, Kale is another foliage-based green that conjures up our desire to connect to nature, similar to the more vivacious Greenery. And, just as we see in nature, this lush and fertile natural green shade provides the perfect complementary background to the more vibrant tones in the palette.

PANTONE 14-1315 Hazelnut

Rounding out the spring 2017 colors is Hazelnut, a key neutral for spring. This shade brings to mind a natural earthiness. Unpretentious and with an inherent warmth, Hazelnut is a transitional color that effortlessly connects the seasons.

 

A Mixture of Vitality, Relaxation and the Great Outdoors

From colors that are bright and vivid to those that convey a sense of earthiness, our top 10 colors for spring 2017 are reminiscent of the hues that surround us in nature. In conjunction with New York Fashion Week, the PANTONE Fashion Color Report provides a comprehensive overview of fashion designers’ use of color in their spring 2017 collections. Featuring the top 10 shades seen on the runway, the PANTONE Fashion Color Report is your essential color guide to the season.

Recap of “Retail Tsunami” with Robin Lewis

Robin Lewis, retail expert and founder/publisher of The Robin Report, shared his insights into the modern retail environment with his presentation, “Retail Tsunami.” Thank you to all Underfashion Club members and friends who joined us on March 28th at the Harvard Club of New York for an evening of cocktails, hors d’oeuvres, networking, and education! Your attendance supports our mission to promote “Education today for a better industry tomorrow.”

Once settled in, all attendees gathered in the next room for the start of “Retail Tsunami.” Robin Lewis began by expressing that he was glad to be giving back to an industry he’s been a part of for so many years. He explained that the most profound transformation in the history of retail is taking place today. In order to stay in business, old world retailers must adapt by implementing new strategies to serve the new young consumer’s values.

It is a complex change, largely influenced by modern society’s most powerful enabler of consumers: the smart phone. The API (application programming interface) software of mobile devices is the means of connecting all users, creating a one-world consumer with shared interests and desires around the globe.

From 1950-1980, the United States had the most explosive growth of retail in all of history. Though demand declined during the early ’80s due to globalization, supply remained the same and became even more efficient with technological advances. Saturation has forced retailers and brands to offer extreme discounts in order to compete. This unsustainable system is devaluing brands and driving many companies out of business. To survive, the basis of competition must shift toward new values that serve millennial interests.

We are redefining what value is. It’s a wholistic, personalized, and frictionless experience that’s powered by the internet and mobile devices that allow unlimited and instantaneous access to whatever we may dream of. This new ability to demand anything as an individual has given the consumer all of the power, encouraging stores to move physically closer to them. The consumer becomes the new point of sale as time becomes the new luxury for young people. Fast delivery and instant access is expected for every product and service.

The millennial lifestyle is drastically different from that of the baby boomers, bringing a whole new set of consumer values. Due to an increase in college debt and  a decrease in the worth of salaries among the youth, consumers have been inclined to share, swap, rent, and resell rather than own, doubling the trading business since 2013. The new consumer prefers small, intimate, and personal businesses such as local restaurants, boutiques, and craft breweries over big mega brands. Today, companies are urged to be ethical in behavior, representative of their target market’s lifestyle, and to contribute to the world through sustainable practices. Values are becoming more important than price.

All of today’s marketing should be personalized. This is accomplished through the aggregation of big data, analyzing it, and implementing it to localize and personalize commerce. It’s going to be a high-tech, high-touch world. Customers will be equipped with tablets that can download information, interactive dressing rooms, and more. However, as a retailer, there is no reason to have a store if you don’t have an intelligent human touch. Humans are necessary for the personal aspect of a business. 

Technology is going to reverse last century’s paradigm of sexualization, consolidation, and massification into a 21st-century style that advocates desexualization, de-massification, and personalization. Retailers who are waiting for the future to come before they start transforming are “dead men walking,” because the future is here. Robin Lewis urges retailers to embrace the future now or be history. Remember, personalization is key!

Watch the entire “Retail Tsunami” presentation on YouTube:

See our photos from cocktail hour on Facebook: