Monthly Archives: June 2015

Underfashion Club: Bra-Volution

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The Underfashion Club hosted Bra-Volution to give club members and friends a chance to walk back in time and witness the evolution of lingerie and sleepwear, from top to bottom! It was held at the Pergola Restaurant in NYC on June 23rd, 2015. Garments were pinned to boards throughout the venue to illustrate key trends for each decade from the 1950’s up until today with an amazing collection of beautiful garments, generously donated by friends in the intimate apparel industry! Our journey through time begins with the oldest piece on display, a Triumph bra from 1914.

IMG_8687 Triumph Bra

1950’s – 1960’s

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During the 50’s, women were bound and boned with highly structured garments such as girdles and corselettes, designed to squeeze figures into hourglass shapes that were idealized in the popular media of the time. In the 60’s, many women abandoned this style in preference of soft garments that prioritized comfort.

 1970’s – 1980’s

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Intimate apparel in the 70’s showed a clear shift towards soft, unstructured, wireless garments that supported movement and comfort. This newfound trend began to find its shape in the 80’s as it became stylized with underwires, various colors, and sheer panels for visual appeal.

1990’s – Today

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In the 90’s, the intimate apparel industry was “busting” in color and shape. No ground rules, anything goes! Today, lingerie designers continue to find ways to promote expression through bold and beautiful style innovations each and every year.

See more photography from Bra-Volution on Facebook!
http://on.fb.me/1HoxbUq

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We’d like to give a special thanks to the following people for sharing their personal archive pieces: Nadia Angeloni, Guido Campello, Anna Chen, Steve Chernoff, Adrienne Gaskell, Roslyn Harte, Sonia Hendrix, Patricia Kiernan, Larissa Shirley King, Kenneth Natori, Janet Peters, Gloria Schofner, Victor Vega, and Gwen Widell.

Watch the Bra-Volution slideshow of vintage lingerie advertisements on YouTube.
https://www.youtube.com/watch?v=5Mn4ne4EZoY

See a slideshow of everyone who attended the Bra-Volution party.
https://www.youtube.com/watch?v=48L7USjouIY

Credits:
– $50.00 certificate was donated from Tasty Cafe on Madison Ave.
– Amanda donated her time to informally model lounge wear garments from Pucci produced by Form Fit Rogers, Natori and Vanity Fair.

Raffle Winners:
– Giada Goti won 2 round trip tickets to PARIS, donated by La Compagnie Boutique Airlines
– Heidi Chung won cocktails at Pergola
– Rachel Marus won a $50 gift certificate from TASTY CAFE

See you next time!