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CurveNY – Spring/Summer 2018

Eurovet’s Curvexpo New York trade show gave a platform for over 350 exhibiting intimate apparel and swimwear brands to share their Spring/Summer 2018 collections with thousands of buyers and visitors at the Jacob Javits Center in August 2017. We scouted the show floor for the most salient trends of the season.

Bralettes

Bralettes and androgynous basics are picking up in popularity. Comfort is key in an active and fast-paced society and the no-fuss nature of these garments provides a functional foundation for a working lifestyle. Their lighter structure and breathability are appropriate for the sunny and warm seasons.

Embroidery

Embroidery illustrated a certain femininity in various lingerie styles. Like lace, embroidery adds a level of dimension and sophistication to the garment it adorns.

Prints

Summer 2018’s prints are multicolored and organic with animal prints and an abundance of leafy and floral patterns. Graphic and striking impressions are trending with digital aesthetic influence.

One-Pieces

One-piece swimsuits are making a tremendous comeback, implementing a refreshing variety of modern stylistic trends. These supportive and athletic garments were seen with asymmetrical shapes, extra straps or cut-out details, earthy prints and bohemian themes.

See more photos from CURVENY in our Facebook album:

Welcome, Underfashion Club Board Members!

We’re very excited to welcome the Underfashion Club’s newest board members! To get familiar, we’ve asked each member to answer two questions regarding their goals for the future with the Underfashion Club.

Margaret Clougher
VP, Production/Technical Design
Aerie

  • We’d like to know why you joined the board and what you hope to get out of your experience.

I’m excited to be part of the board and hope to bring some of what we are doing at aerie (which is resonating with the younger consumers) to the UFC.

  • What do you want to accomplish while on the board?

I’m hoping to help attract more members and especially younger members of our industry to the UFC as well as a broader range of intimates fashion students as full time members.

Linda Elton
President, Private Label Division
Vandale Industries

  • We’d like to know why you joined the board and what you hope to get out of your experience.

 I joined the board as I love and respect Ann Deal and know how precious and limited her time is.  Ann is so committed to the Underfashion team and its mission of mentoring and nurturing college students entering our industry.  Mentoring is something I believe in with all my heart.  I was blessed to have had amazing role models to guide me throughout my career beginning with my first internship at Felix Lilienthal Buying Office many years ago.

I was so impressed with the board members I met at last month’s dinner at Sarabeth’s and am excited to be working alongside such a terrific group of professionals.

I’m looking forward to expanding the Underfashion Club member base and to getting involved with various fundraising efforts, which ultimately help students entering our industry.

While on the board I would like to help to build a greater awareness as to the importance of the Underfashion Club in serving our industry and the many young people entering the fashion industry.  

  • What do you want to accomplish while on the board?

I would like to recruit new members and lend my hand in various fundraising efforts – perhaps create some new fundraising events that are held in smaller,  more intimate venues with dynamic guest speakers.

Pierre-Nicolas Hurstel
CEO
Curvexpo, Inc.

  • We’d like to know why you joined the board and what you hope to get out of your experience.

Organizing the Curve shows I have learned how special this industry is and I want to contribute to its success. We want more young people to discover that this is a great industry to work in – whether it is to work in design or any other responsibility – we need more talents and I think the UFC is instrumental to achieve this.

  •  What do you want to accomplish while on the board?

More visibility for the industry, more talents who want to join, more support for them.

Erin Lynn
VP of Marketing
PVH

  • We’d like to know why you joined the board and what you hope to get out of your experience.

This is my first participation on a Board of Directors and thus far, I am really enjoying just learning about how a board operates.  The UFC board is such a passionate group of people who deeply care about the future of the organization and I am honored to become part of it.  My experience in the intimate apparel industry has been positive, both personally and professionally, so this is a great opportunity to give back.        

  • What do you want to accomplish while on the board?

As one of the only members of the board with a background in Marketing, I see an opportunity to leverage my experience to benefit the Underfashion Club.  I have recently become the Chair of the Brand Oversight Committee, which includes managing the website, social media and any other content that promotes the Club.  I think we can gain more engagement from our current members, but I also feel that promoting the Club’s activities to the industry can also have a positive impact on membership as well.

Kerry O’Brien
Designer / CEO
Commando

  • We’d like to know why you joined the board and what you hope to get out of your experience.

Intimates is such a unique and interesting area of the fashion world. There is so much camaraderie and collaboration in intimates, and so much room for continued innovation. I want to be a part of the future of intimates, and I want to make sure we are all pushing the boundaries of what intimates means and what we can do. The Underfashion Club’s mission of education and development is very true to my own mission for commando. 

  • What do you want to accomplish while on the board?

I’d like to see intimates become a bigger part of the larger conversation in fashion. When I first started in this industry, celebrities didn’t want to even talk about their underwear, much less be photographed in it. All of that is changing now and it’s trickling down to the way women think about their foundational pieces. They demand more from their garments now, they show them in ways they never have, and I think that’s so exciting. 

Dawn Schonewald
Brand Manager
Nordstrom

  • We’d like to know why you joined the board and what you hope to get out of your experience.

I have had the honor and privilege of being a part of the world of lingerie and intimate apparel for the past 26 years.  I’ve met incredible people, many whom I can say are dear friends to me today.  In my current role, I support a team of lingerie designers, many whom do not come from a lingerie education background, but rather have had the good fortune to apply their talent in categories that wasn’t initially part of their training. And, like me, have come to love lingerie – the product and the people – and couldn’t imagine ever leaving.  What I’ve learned in this process is that we need more designers trained in the field of lingerie and intimate apparel.  The industry will benefit from a stronger and diverse group of talented young designers and developers.  

I also look forward to more closely connecting with the incredible talents and experienced leaders of the members of the board.  

  • What do you want to accomplish while on the board?

I would like to support the student designer/intern program, through the Femmy project, as well as expanding intern placements beyond the NYC location. I would like to be a part of working to encourage, foster, and create opportunities for talent in our industry.

Another idea I have – I would also like to work to further strengthen the UFC by growing our membership base (I have only recently become a member of the UFC, in spite of my nearly three decades in the industry).  I think everyone in our Lingerie/IA world should be a part of something bigger – and this I believe can be done through the creation of a more “personal connection” to the community of Lingerie/Intimate Apparel.   Similar to other industry groups (like a Two Ten Footwear), could we encourage a broader scope of membership, and support, for a larger mission?  What would we want to do?

Sonia Vizcaino
VP, Tech Services & Finished Goods QC
Wacoal America, Inc.

  •  We’d like to know why you joined the board and what you hope to get out of your experience.

I accepted the invitation to join the board in order to be of greater service to the UFC. The prospect of collaborating closely with other industry leaders in addressing the needs of our industry’s future is exciting to me and will aid me in my own continuing professional development.        

  • What do you want to accomplish while on the board?

Since I have been a member of the SAIG committee for some years and the scope of the committee is expanding, I would like to help in the expansion of the programs and ensuring that a solid foundation is established with each new school so that we can aid students from a wider cross section of schools. It would also be beneficial to help out on other committees to aid in reaching out to industry professionals that are not aware of the work that the UFC does and how their companies can benefit.

UNDERFASHION CLUB’S Q & A WITH KAREN CURINTON RIPPY

KAREN CURINTON RIPPY

Recently, the UNDERFASHION CLUB spoke with Karen Curinton Rippy of both PARSONS SCHOOL OF DESIGN and the FASHION INSTITUTE OF TECHNOLOGY. We wanted to give our readers some insight into this talented Intimate Apparel teacher who is enabling her students to follow their passion for lingerie. Not only is Karen an Assistant Professor at PARSONS and Adjunct Assistant Professor at FIT, the Club is most familiar with her as Faculty Liaison for the Intimate Apparel Design contest showcasing the work of gifted FIT students at the annual FEMMY GALA.

Additionally, Karen teaches Lingerie Fundamentals at PARSONS where several Club members had the opportunity to meet the students and see their work. The May 17 design contest and members-only event featuring the work of PARSONS students can be seen on the UFC website.

 

UFC – TELL US ABOUT YOUR EARLY YEARS.

KR My mother and father saw that I could sketch at a young age, and they sought out after school art classes for training. I attended the Fiorello H. LaGuardia High School of Music & Art and, in my junior year, selected an Illustration major. My teacher /counselor introduced me to WOMENS WEAR DAILY, a fantastic publication highlighting the fashion Industry. I thought it was magical and I knew at that time I wanted to be involved in Fashion Design. In my senior year I applied to The Fashion Institute of Technology! I attended FIT for 4 years and in my 3rd year took a Lingerie class. I was so impressed with the classification, design, fabric variety and an exquisite element called LACE, I wanted to pursue Intimate Apparel as a career. Once I graduated from FIT I began interning and working at BILL TICE. Additional companies I worked for over the years are N. Edelson and Sons, Gilead Lingerie, Dutchess Lingerie, AJ Schneierson, Martha Colon Lingerie, and Jack Murphy Loungewear.

UFC – HOW DID YOUR PARENTS INFLUENCE YOU?

KR – My parents always supported my career. In my early years, they attended my art exhibitions and sat at all of my fashion shows. Prior to getting a sewing machine I was sewing complete garments with needle and thread. My parents saw the dedication and time-consuming completion to my garments and bought me my first sewing machine (SINGER GENIE 1972,) which I still have. I’m grateful to my parents for their guidance, love and being so supportive.

UFC – YOU ARE IN THE UNIQUE POSITION OF BEING A PROFESSOR AT BOTH FIT AND PARSONS. TELL US ABOUT EACH SCHOOL AND HOW THEY DIFFER.

KR – I have been blessed to teach at two top Fashion Colleges. Both schools have wonderful studios, curriculum, resources, contests and opportunities for internships that prepare students for a career in the fashion or fashion related industries. Both have great campuses, and PARSONS has a brand new building that houses all of the fashion classes! FIT offers a design specialization tract for students starting in their 6th semester who will create a senior thesis based on their specialization tract, i.e., Sportswear, Knitwear Intimate Apparel, etc. At PARSONS, in addition to the BFA program there is an AAS program offered to students who have previous college degrees. I enjoy teaching students who are a bit older and more experienced with the college process, and who also appreciate a second opportunity to follow the career path they have desired in Fashion Design. I enjoy teaching a variety of classes at both schools and my mantra is that wherever I’m teaching, I am an advocate for my students in helping them get the best fashion education from me.

UFC – HOW DID YOU DECIDE TO GO INTO TEACHING?

KR – I was at an FIT Alumni event and the President of the College, Mr. Marvin Feldman approached me about teaching positions that would be available in the Fashion Design department. I didn’t think I would have the patience for teaching, but I decided to apply and now 26 years later I have had a great teaching experience at FIT and 12 years at PARSONS.

UFC – DO YOU HAVE A ROLE MODEL?

KR – The greatest influence in my life was my mother! She would say to me “Work hard to play hard!” She was a hard worker, maintaining 2 jobs, working at The New York Telephone Company and as a part time travel agent. She enjoyed taking glorious vacations around the world. She enjoyed trying “new things.” My love of music variety started with my mom and I was exposed to classical, jazz, ballads in addition to the current music of the time. She introduced cultural events like plays and museum visits and food was an “EXPERIENCE” with my mom. I remember being on a Caribbean cruise with her and, when we were in port, we walked almost a mile to get to the restaurant to taste the native delights. Best of all was my mom’s love of fashion! She taught me how to sew!! My mom enjoyed putting interesting fabrics and colors together. She was a very thoughtful dresser and dressed for every occasion. Overall, my mother taught me to live life, be open to new things, be creative, laugh and treat people kindly.

UFC – WHERE DO YOU GET YOUR DESIGN INSPIRATION?

KR – I enjoy being out and about, taking walks whether on the streets of NYC or along the sunny Caribbean beaches, hiking or biking. All of this allows me to think creatively.

UFC – WHO IS YOUR FAVORITE DESIGNER?

KR – I have many favorite designers, and on the top of my list is American designer HALSTON, the Iconic clothing designer of the 70’s. He was brilliant. His choice of fluid fabrics and colors in sexy and elegant silhouettes was HALSTON’S signature in my opinion. I also enjoyed the models he chose to wear his garments on the runway that brought his creations to life! I also would like to give mention to the MONSE line. I love the creative, strong and edgy, hip designs from 2017 CFDA winners Laura Kim and Fernando Garcia.

UFC –WHAT IS YOUR FAVORITE QUOTE?

KR – “Dress shabbily and they remember the dress, dress impeccably and they remember the woman” – COCO CHANEL. I tell my students to design and execute beautiful clothing that will excite and exude confidence for the wearer.

UFC – WHAT WOULD YOU SAY IS YOUR TEACHING STYLE?

KR – I want the students to be prepared and organized, and to work hard and have fun so I run my classroom as if the students are working in the industry. Begin the class on time and ready to work. I arrive early to organize my lectures and demos. Depending on the subject, I have a wide selection of visuals, garments and illustrative stimulation for the students to review. Music playing, laughter and humor are also a part of the teaching experience. Most of all, the students should have excellent technical skills, understand construction and produce saleable garments.

UFC – HOW DO YOU PERSONALLY IMPACT YOUR STUDENTS?

KR – I try to teach with passion, enthusiasm, precision, kindness, and humor. I challenge my students to always showcase their best work and to be proactive with their career paths. As a mentor, it is very important for me to motivate and give constructive feedback to my students. I tell them, “Think positive, be positive and positive things will happen!”

UFC –WHAT IS YOUR ADVICE TO THE GRADUATING SENIORS?

KR – Students should continue to research and learn after graduation, finding inspiration and being creative. Having an optimistic attitude is very dynamic. I tell my students that it’s okay to not be perfect, but they need to learn from their mistakes and to do their best. Surround yourself with positive and creative friends that you can grow with. Be kind and respectful to all people.

UFC -HOW HAS THE UNDERFASHION CLUB HELPED YOU AND YOUR STUDENTS?

KR – For the first time, earlier this year, I had the honor of mentoring the FIT students competing in the UFC sponsored Student Design Contest held in connection with the FEMMY GALA. I also had the privilege of my PARSONS Lingerie Fundamentals class taking part in the UFC sponsored MODERN ALLURE 2016 and MOSAIC VISIONS 2017 design contests held in the spring. It is a wonderful opportunity for the students to receive support from a Club that consists of people working in the Intimate Apparel industry. Club members have also taken time from their busy schedules to visit my classes, to join in the critiques or come as guest lecturers. UFC has been amazingly supportive providing resources, fabrics, laces and trims to aid the students with the execution of their creative designs. Last year UFC saw the need for the Parsons Lingerie Fundamentals class to have proper lingerie forms and, thanks to their financial support, this year 14 forms were delivered! Summer paid Internships were also sponsored by UFC and awarded to deserving student candidates from both FIT and PARSONS. The UNDERFASHION CLUB, INC. has partnered with the various fashion colleges and has been the link between Education and Industry. It’s fantastic for the students to be a part of this collaboration, with an organization that is supportive and nurturing, and helping the next group of creative and talented students find future employment within the Intimate Apparel Industry. Thank You UFC.

KAREN CURINTON RIPPY IN CLASS AT PARSONS WITH STUDENT,
LUCY NGOZI NZEI AND HER DESIGN

STUDENT DESIGNS AT PARSONS

Parsons School of Design Intimate Apparel Design Contest – “Mosaic Visions”

This Intimate Apparel Design Contest featured the work of six students from the Parsons School of Design under the theme “Mosaic Visions” and took place on May 17th, 2017 at the Fashion Group International, Inc. in New York City. This was The Underfashion Club’s second annual contest featuring the work of Parsons students. These contests support the future of the intimate apparel industry by identifying and rewarding talented young designers.

The evening’s featured speakers from AERIE were Jennifer Foyle, Global Brand President and Margaret Clougher, VP Production & Technical Design. Jennifer Foyle has been in retail for over 25 years and helped drive the AERIE REAL campaign, which forgoes photoshopping models and promotes body positivity, into the brand’s identity. Margaret Clougher is part of the design team responsible for making sure each size fits and feels great on a variety of bodies. Watch the interview on YouTube here.

The coordinators of the intimate apparel courses in the School of Design at Parson’s are Karen Rippy and Julia PoteatKaren teaches the 15 week lingerie course where the students utilize the mannequins the Underfashion Club, Inc. has provided. Julia worked in the intimate apparel industry for many years and was instrumental in bringing lingerie to the Parson’s School of Design. The course began about four years ago and has grown every semester. Watch the interview on YouTube here.

The six amazing student finalists from our Intimate Apparel Design Contest are Ayano Takami, Riju Ha, Byul “Stella” Han, Pauline Eichler, Yeqi “Alina” Fang, and Molinaa Mehta.

Design #1 – Mosaic Vision, by Ayano Takami
Inspired by mosaic patterns of light and shadow and the process of transforming what is invisible to visibility, Ayano’s intimate set resembles the shape of light. The garments are delicate and consist of a bra, garter panty, and coverup.

Design #2 – Beauty of Mosaic, by Riju Ha
Inspired by roses, Riju’s mosaic design uses carefully selected rose and mosaic patterns to create an intricate harmonic idea. The little pieces come together creating meaning and beauty. The garment is a sexy chemise over a bra and panty.

Design #3 – To Precious Myself by Byul “Stella” Han
Stella was inspired by internalized misogyny. Her collection aims to make women feel precious and happy just as they are. To express the mosaic vision, she created a traditional bojagi pattern over a bra and panty.

Design #4 – Mosaic Vision 2017, by Pauline Eichler
1st Prize Winner
Inspired by a dried rose, Pauline played with abstraction to develop her mosaic.  The bodysuit focuses on a bonded charmeuse mosaic pattern and the silk robe highlights the simple lines of the entire ensemble.

Design #5 – Mosaic Vision by Yeqi “Alina” Fang
2nd Prize Winner
Alina’s piece is very sexy and playful.  Meant to be easily opened,  the bra closure is placed on the side. The set includes a fluffy garter belt and V-shaped panty with laser cut patterns. A mask is included to complete the look.

Design #6 – Snow Queen by Molinaa Mehta
Moninaa was inspired by her obsession with fairy tales. In her piece she combined the shape of snowflakes and the muse of “The Snow Queen” by Hans Christian Andersen. It is whimsical, feminine, and soft with pastel colors and snowflake details.

Attendees at the event voted for their favorite designs. Congratulations to 1st prize winner, Pauline Eichler who received $3,500, and 2nd prize winner, Yeqi “Alina” Fang who received $1,500.

 

 

See our photos from the reception on Facebook!

REI KAWAKUBO/COMME DES GARÇONS

On view at THE METROPOLITAN MUSEUM OF ART, NEW YORK,
from May 4 to September 4, 2017

REI KAWAKUBO, the Tokyo-based designer, founded Comme des Garçons (“like some boys”) in 1969. Her garments baffle, bemuse and bewilder.

This exhibit is a MUST SEE for anyone interested in FASHION!!! The garments are beautifully displayed within the stark whiteness of the gallery surfaces where each and every garment “pops”. It is a visual feast for the eyes.

I like this quote from her…..”I wasn’t limited to the confines of a pattern. Not being educated, not being taught how to design, I was able to visualize in a completely different context. And I still seem able to draw upon the unconventional.”

Go to the exhibit and see for yourself. Here is a peek of some of my favorites with my captions below.

Camille

SEAM TAPE DRESS

RED DRESSES

EXAGGERATED GINGHAM

PUFFY PRINT DRESS

KNOTS

BALLERINA

LACY MANNEQUINS W/ BANDED SKIRTS

FiT’s Future of Fashion Runway Show

The FiT Future of Fashion Runway Show is tonight!
They will be live-streaming the event at 7:00pm.

http://fashionshow.fitnyc.edu/

The best work of FIT’s graduating BFA class in fashion design students is presented every spring in a professional runway show.

Industry critics lend their expertise to our graduating students during their final semester as they prepare for the fashion show.

Fashion media professionals decide which garments are outstanding enough to make it to the runway.

Our judges select the best looks for the runway in each of the specializations: intimate apparel, special occasion, knitwear, children’s wear, and sportswear.

Learn more at fitnyc.edu/future.

SENIOR BFA INTIMATE APPAREL STUDENT DESIGNS FASHION INSTITUTE OF TECHNOLOGY

Members of the UNDERFASHION CLUB, INC. witnessed the creative abundance of talent at the senior exhibition held in the John E. Reeves Great Hall at FIT on April 25, 2017. These garments, along with other categories (Special Occasion, Sportswear, Knitwear and Childrenswear), were on display as a preview to the FUTURE OF FASHION, the graduating seniors fashion show that will be presented on Monday, May 8th at 7pm ET. Visit http://fashionshow.fitnyc.edu for more information.

These talented FIT students will be graduating in May and we spoke with a few students to gain some insight on their next steps after graduation.

Many thanks to Professor Alexandra Armillas for inviting us to the preview. We are looking forward to the fashion show!

FIT PROFESSOR ALEXANDRA ARMILLAS &
CLELIA PARISI, CO-CHAIR OF THE UFC SAIG COMMITTEE

 

PROFESSOR ALEXANDRA ARMILLAS WITH STUDENTS
NICOLE WILSON & ALLISON HOWMANN

 

Here is a peek at the 25 Intimate Apparel garments on display. The backs have just as much detail and look just as wonderful as the fronts!

 

BFA GRADUATING SENIOR GARMENTS


 


GRADUATING SENIOR KATELYN ZAWIERUCHA

UFC scholarship recipient Katelyn Zawierucha is graduating in May, has two of her garments in the senior exhibition, and is this year’s first place winner of the Underfashion Club’s student design contest, which is held annually in conjunction with the Club’s FEMMY Gala. Katelyn loves intimates and sleepwear (her pajama set will be in the fashion show) and is looking forward to securing her first position in the industry. She is very excited about her upcoming trip to Paris and the SALON INTERNATIONAL DE LA LINGERIE in July generously provided by Eurovet/Curvexpo as part of Katelyn’s prize package. She is very much looking forward to shopping the stores and seeing the show for the first time; and we’re looking forward to following up with her after the trip to share her experiences.

 

KATELYN’S GARMENTS 


GRADUATING SENIOR ANNELISE DAVIS

Another talented UFC scholarship recipient is Annelise Davis. Regarding the Underfashion Club, Annelise said, “I would have not been able to make my garments without the assistance of the scholarship.” Annelise learned to make original appliques and unique closure techniques while working for a costume company but she holds a special place in her heart for intimate apparel. After graduation in May her goal is to work in the industry. 

ANNALISE DAVIS

ALLISON HOWMANN 

NICOLE WILSON

Underfashion Club, Inc. Purchases Intimate Apparel Dress Forms for Parsons School of Design Lingerie Class

Over the last year, the SAIG (Scholarships, Awards, Internships and Grants) committee has worked endlessly to expand the reach of the Underfashion Club, becoming integrated with more colleges and high schools that support the Intimate Apparel Industry.

Parsons School of Design is the latest school to develop an Intimate Apparel Course and, in the Fall of 2015, the SAIG committee reached out to begin to foster a relationship with Parsons educators and students. The committee met with Julia Poteat, Assistant Professor of Fashion Design at Parsons School of Design to discuss the needs and opportunities of the new program. It was brought to their attention that students were losing valuable class time, as they had to share dress forms with other students in the class. Intimate apparel dress forms differ from other industry dress forms as they have a more defined and projected chest, necessary for draping and fitting bras.

Recognizing the need and wanting to assist the students’ learning and future development of the program, members of the SAIG committee consulted with the leading dress form manufacturers. A decision was made to purchase 14 AlvaForms for the growing class, guaranteeing that each student would have a personal form with which to work. Alvanon, manufacturer of the AlvaForm has grown to be an industry leader in dress forms, which are exceptional due to their plush “fleshy” exterior that resembles a human body. The Underfashion Club provided the funding that enabled Parsons to purchase the 36B/Medium AlvaForms at a significant educational discount, a win-win for all involved.

Professor Poteat couldn’t be more appreciative. “These forms will make a tremendous difference in allowing the students to drape well-fitting garments in the Fashion Techniques Lingerie class. Thank you again, we are very grateful.  I’m looking forward to our continued partnership in the Intimate Apparel Field.”

The Underfashion Club and SAIG committee hope to continue to cultivate this relationship striving to pursue their mission of “Education today for a better industry tomorrow.” They consistently find new ways to positively impact the growth of our beloved industry. Thank you to our wonderful volunteers on the SAIG committee, and our active members who help to push us forward.

 

Recap of “Retail Tsunami” with Robin Lewis

Robin Lewis, retail expert and founder/publisher of The Robin Report, shared his insights into the modern retail environment with his presentation, “Retail Tsunami.” Thank you to all Underfashion Club members and friends who joined us on March 28th at the Harvard Club of New York for an evening of cocktails, hors d’oeuvres, networking, and education! Your attendance supports our mission to promote “Education today for a better industry tomorrow.”

Once settled in, all attendees gathered in the next room for the start of “Retail Tsunami.” Robin Lewis began by expressing that he was glad to be giving back to an industry he’s been a part of for so many years. He explained that the most profound transformation in the history of retail is taking place today. In order to stay in business, old world retailers must adapt by implementing new strategies to serve the new young consumer’s values.

It is a complex change, largely influenced by modern society’s most powerful enabler of consumers: the smart phone. The API (application programming interface) software of mobile devices is the means of connecting all users, creating a one-world consumer with shared interests and desires around the globe.

From 1950-1980, the United States had the most explosive growth of retail in all of history. Though demand declined during the early ’80s due to globalization, supply remained the same and became even more efficient with technological advances. Saturation has forced retailers and brands to offer extreme discounts in order to compete. This unsustainable system is devaluing brands and driving many companies out of business. To survive, the basis of competition must shift toward new values that serve millennial interests.

We are redefining what value is. It’s a wholistic, personalized, and frictionless experience that’s powered by the internet and mobile devices that allow unlimited and instantaneous access to whatever we may dream of. This new ability to demand anything as an individual has given the consumer all of the power, encouraging stores to move physically closer to them. The consumer becomes the new point of sale as time becomes the new luxury for young people. Fast delivery and instant access is expected for every product and service.

The millennial lifestyle is drastically different from that of the baby boomers, bringing a whole new set of consumer values. Due to an increase in college debt and  a decrease in the worth of salaries among the youth, consumers have been inclined to share, swap, rent, and resell rather than own, doubling the trading business since 2013. The new consumer prefers small, intimate, and personal businesses such as local restaurants, boutiques, and craft breweries over big mega brands. Today, companies are urged to be ethical in behavior, representative of their target market’s lifestyle, and to contribute to the world through sustainable practices. Values are becoming more important than price.

All of today’s marketing should be personalized. This is accomplished through the aggregation of big data, analyzing it, and implementing it to localize and personalize commerce. It’s going to be a high-tech, high-touch world. Customers will be equipped with tablets that can download information, interactive dressing rooms, and more. However, as a retailer, there is no reason to have a store if you don’t have an intelligent human touch. Humans are necessary for the personal aspect of a business. 

Technology is going to reverse last century’s paradigm of sexualization, consolidation, and massification into a 21st-century style that advocates desexualization, de-massification, and personalization. Retailers who are waiting for the future to come before they start transforming are “dead men walking,” because the future is here. Robin Lewis urges retailers to embrace the future now or be history. Remember, personalization is key!

Watch the entire “Retail Tsunami” presentation on YouTube:

See our photos from cocktail hour on Facebook:

Retail Expert Robin Lewis

Retail Tsunami: What’s Next is the keynote presentation by Robin Lewis at The Underfashion Club’s upcoming event at the Harvard Club in NYC on March 28th.

Almost everyone in fashion retail religiously reads the Robin Report, distributed directly to Top Management in Retail and also by The Huffington Post.

The Robin Report is the go-to resource for retail trend analysis in America. It’s analysis are thorough, complete and deep into the why, where, how, as well as influences behind successful retail marketing.

Robin Lewis, the founder and publisher of the Robin Report, is one of the foremost authorities on fashion trends and retail management, making retail fashion a business success. His years with Goldman Sachs, Women’s Wear Daily, DuPont, VF Corporation and Grey Advertising have given him a razor perspective on retail.

He is frequently requested by C-level management for advice, consultation and strategic presentations: among them are Kohl’s, Bloomingdale’s, JC Penney, Macy’s, Liz Claiborne, VF Corp., Charming Shoppes, Estee Lauder, Ralph Lauren, and Sara Lee, as well as financial firms such as Bear Stearns, The Carlyle Group, Goldman Sachs and others.

He is the co-author of The New Rules of Retail, published by Palgrave-McMillan, and is often quoted in various trade and consumer publications such as Women’s Wear Daily, Time Magazine, Chicago Sun Times, New York Times, Wall Street Journal, Brand Week, and Advertising Age, as well as on CNBC, ABC and Fox News.

He’s also predicted a Revolution in Retail Marketing, especially in the area of Intimate Apparel.

Hear what Robin Lewis has to say about your business and your future, and how it will be affected by the coming Retail Revolution. He will provide a personal roadmap to your success by giving you the inside story of what’s coming, when it’s coming, how it’s coming, who is going to be affected, and what it will take to make it happen.

Click here to reserve your place at this game-changing event.